The focus in the last 8 week’s has been on the different ways emerging media techniques can help brands create relationships with customers. Search engine optimization and marketing isn’t just another data heavy way for IT departments and marketers to target their audience. While search engine optimization and marketing allows brands to be seen during various key words searches, the process also allows companies to better understand the needs of their customers and how better to serve them. When the content marketers produce ends up being at the top of their consumer’s search engines, companies are then able to build relationships with even more people than they may have initially invested in, “off of something as simple as a Google search,” according to Dean DeLisle of Forward Progress.
It’s also important for brands to build relationships with other customers and influential brands/individuals in the industry that are going to share or news and links online through their own websites and social media. Networking with and from a trusted brand will help establish new relationships with potential customers who already trust the individual or company who is recommending your site and sharing links. Using similar keywords they use can also help make the two a common bond without becoming a competitor.
The most basic form of any SEO plan is to make sure you have a healthy website. Have content that is relevant to the search, user friendly, easy to navigate and inviting to the first-time user to ensure they come back to the site. Victoria Edwards of Search Engine Watch recommends not worrying about keywords and link purchasing as much as providing adequate content, performance, authority and by all means, make sure the site is user friendly.
Following these basic tips will not only allow a brand to be searchable, but should help build deeper relationships with customers as much as any good customer service and social media plan will do.